🎸NFT Bazaar Industry Snapshot | Green Light: Musicians Back Eco-Friendlier NFTs

A number of musicians — among them Doja Cat, John Legend and H.E.R. — are racing to sign up to OneOf, a marketplace for NFTs (non-fungible tokens) that is backed by Quincey Jones and which sells itself on its green (well, greener) credentials.

OneOf has serious backing — beyond the celebrity endorsements — with $63 million in seed funding behind it.

Its marketplace is built on the Tezos blockchain (most NFT activity to date has been on the Ethereum blockchain) and it is reported that Tezos “uses over 2 million times less energy than other networks”. The claim that using it to mint NFTs causes about as much of an energy drain as “sending out a tweet” has been widely repeated by tech and music business publications, yet that statement has not been properly qualified as one NFT use is not going to be the exact same as another.

Even so, it is a sign that musicians are finally awake to the fact that the boom in NFTs this year has not happened without consequences.

It really started for musicians when Grimes sold a range of digital artworks as NFTs in February for $6 million; but the floodgates burst wide open the following month when electronic producer 3LAU reportedly made $11.6 million from his NFT sale.

LOS ANGELES, CALIFORNIA — DECEMBER 12: Singer/songwriter Grimes performs onstage during The Game … [+]GETTY IMAGES

Suddenly NFTs were the “must-have” item for musicians — working as both a sign that they were plugged into the mains of the digital zeitgeist but also a means for them to make some money (and additionally a form public validation that they were the sorts of artists that people would want to buy an NFT from).

The inconvenient truth, however, was that the bonanza around NFTs comes with an environmental cost.

Wired ran a piece earlier this year that suggested NFTs burn their way through energy “on the scale of a small country”, but added the caveat that how that translates into carbon emissions is challenged in some quarters.

“How exactly that energy use translates to carbon emissions is a hotly contested subject,” it wrote. “Some estimates suggest as much as 70 percent of mining operations may be powered by clean sources. But that number fluctuates seasonally, and in a global energy grid that mostly runs on fossil fuels, critics say energy use is energy use.”

In short, any technology that powers through vast amounts of energy (and to keep cryptocurrency operational requires a lot of energy) is going to cause environmental damage: the question is not about if NFTs are an ecological problem but rather a question of how much of an ecological problem they are.

Some musicians and music companies have chosen to sit out the NFT gold rush until they get a clearer picture of what the environmental cost could be — or, at the very least, if there will be greener ways of doing things in the near future.

Matt Black is one half of electronic act Coldcut and co-founder of the Ninja Tune label. Both band and record company have a deep fascination with technology and how it intersects with art. Black, however, struggled to square the circle here with regard to backing Ninja acts looking to create NFTs and the environmental toll that could result from their activities.

Jonathan More and Matt Black of English electronic music duo Coldcut, United Kingdom, 2017. (Photo … [+]REDFERNS

He posted a detailed blog about his reservations here while trying to work out what, exactly, his standpoint should be.

“Discussion raged at Ninja about whether we should do some NFTs,” he wrote. “We are an artist led label and so when an artist said ‘we want to do an NFT’ it is not right for us to try to block it. We have to allow it, even support it. Yet, Ninja works hard for our business to become balanced, less environmentally damaging, to fund environmental actions and be engaged in activism (Ninja Tune sustainability policy). What to do.”

Is OneOf the green NFT solution that the music industry has been waiting for? The company is keen to flag up its altruistic side by saying that a percentage of revenues from music NFT sales will go to environmental charities (or other causes nominated by the artists involved).

Yet this may mean there are a now a lot more music NFTs being sold as ecologically hesitant acts finally jump on board.

The environmental cost of an individual NFT may be lower but the sheer number of NFTs could shoot up considerably.

This may begin to echo what has slowly started to happen in the live music business.

Musicians like Coldplay have publicly stated that they will not tour again until they can do so in a way that is carbon neutral at least while others like The 1975 have been investigating ways to make their own touring much greener.

MELBOURNE, AUSTRALIA — FEBRUARY 08: Matthew Healy of The 1975 performs at St Jerome’s Laneway … [+]GETTY IMAGES

Ultimately the business of being a musician — from touring and pressing vinyl to having their music consumed on streaming services and selling NFTs — comes with an unavoidable environmental cost. How different musicians acknowledge this and, crucially, what they do to lower it is what will now separate them.

About NFT Bazaar:

The brand-new founded NFT Bazaar (nftbazaar.org) is one of the most-used aggregators that offering up to hyper-efficient NFT markets to benefit not only NFT token holders, but digital artists, musicians, gamers and all kinds of lovers as well, while providing one-stop NFT issuance, bidding and exchange platforms with ease.

NFT Bazaar is more than an info hub, but more like an aggregated digital art gallery and central market interchange that links all live trading venues, investors and creators on this unique platform with ease!! By dedicating to co-contributing the emerging Binance Smart Chain (BSC) ecosystem, NFT Bazaar, in the very near future, will become your handy NFT aggregator as well as exchange platform full of vitality.

At present, NFT Bazaar has collected 50,000+NFT contracts and 520,000+ on-chain transaction data, covering 9 categories such as art, collections, virtual world, sports, music, and games. The transaction data is updated in real time, which is far ahead of other similar platforms. Users can quickly find the information they want by category, price, transaction volume, market value, etc., and obtain intuitive chart price display, transaction history and other data.

NFT Bazaar has just been launched for 1.5 month, with average weekly UV2,000+ and PV 3,000+. It is expected to reach MAU 2,000+ by the end of the second quarter and MAU 10,000+ by the end of 2021.

The NFT issuance function has now been officially launched in May 2021, and NFTs in mainstream contract formats such as 721/1155 can be created at just one-click both in front-end and back-end modes. It is estimated that the platform can support 1000+ TPS and platform GMV will reach 500,000 US dollars/month. By the end of 2021, NFT Bazaar will rank among the top 15 global NFT platforms.

We have currently formed official strategic partnership relationships with other pioneers in this fields, including: @Redblock Capital @Resolute.fund @Rocki @bondlyfinance @Fortube @Ontology/Wing and so. Welcoming to join us at:

Website: http://www.nftbazaar.org/

LinkedIn: https://www.linkedin.com/company/nft-bazaar

Twitter: https://twitter.com/BazaarNft

Facebook: https://www.facebook.com/NFTBazaar/

Weibo: https://weibo.com/6128629014/

Medium: https://nftbazaar.medium.com

The brand-new founded aggregator (nftbazaar.network) for all kinds of NFT artists, token holders and lovers, esp. BSC for thorough info search and transactions.

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NFT Bazaar

NFT Bazaar

The brand-new founded aggregator (nftbazaar.network) for all kinds of NFT artists, token holders and lovers, esp. BSC for thorough info search and transactions.

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